What’s Hot in Content Marketing: 2025 Trends You Need to Know
Creative Approaches to Engage Customers in Digital
In the ever-evolving world of content marketing, one debate continues to dominate: static versus dynamic content. Both have their strengths, but which one is right for your brand?
Static content, like blog posts, infographics, and whitepapers, is designed to stand the test of time. It’s your go-to for evergreen topics that provide consistent value to your audience. For example:
An infographic explaining industry trends.
A detailed blog post breaking down complex topics.
A downloadable guide that solves a specific problem.
Dynamic content is all about interaction and real-time relevance. Think live videos, interactive polls, and personalized experiences. This type of content thrives on platforms like Instagram Stories, LinkedIn Live, and Facebook Events. It’s designed to create buzz and foster engagement in the moment.
The answer isn’t either-or; it’s both. Use static content to build authority and provide long-term value, and dynamic content to engage your audience in real-time. For instance, pair a detailed blog post with a live Q&A session to maximize reach and impact.
Canva: For creating static visuals like infographics.
StreamYard: For producing high-quality live video content.
Buffer: To schedule and analyze both static and dynamic posts.
A balanced approach is key. By leveraging both static and dynamic content, you can meet your audience where they are—delivering value consistently while staying agile and engaging in the moment.
Creative Approaches to Engage Customers in Digital
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